Podcast 18: An Introduction to Recency – A Key Predictive Metric

In this episode, I introduce the concept of Recency as it applies to an online business, and show how it’s critical to figuring out the campaigns that will lead to growth.

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Highlights

  • A dating quiz from Drew’s love life
  • Recency is the #1 most powerful predictor for future customer behavior
  • The problem with using Life Time Value (LTV) when you’re a start-up
  • A basic definition of recency
  • Using recency to understand which customers to focus on
  • Recency vs. Latency
  • Using recency in your advertising and A/B tests
  • Much more!

Transcript

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Read the Transcript