Want a proven growth plan that has generated epic growth at over ten online retailers?
Want a proven growth plan that has generated epic growth at over ten online retailers? Want to transform your business into an automated lifestyle business that throws off cash week in and week out?
I created this course for you.
Attention 6-7 figure online retailers:I see it a lot -- store owners bootstrap up to a decent 6-7 figure revenue run rate, then they get overwhelmed. Stuck.What's "stuck"? It means they have no idea what to focus on next. Next day. Next week. Next quarter.For some, "stuck" means that the options are overwhelming. These founders lose themselves in online marketing blogs. Take reams of notes. And ultimately have no idea which tactics are the most important.For others, "stuck" means that they are so busy they don't have time to think of a "growth strategy." These founders are the people so busy working
in the business
that they don't have time to work
on the business
.However you cut it, "stuck" isn't fun. People start businesses to enable an amazing life. To free up their time. To enable their passions.But too often these same people wake up one day, shocked. They realize the reason they started their business in the first place could not be farther from their current reality.Witness some common emails I get weekly:
- I need some focus and direction for my business
- I want a proven model for growth
- I need a practical starting point for a focused plan to achieve the next level of growth
Sound familiar? If so I've created a course for you:
Introducing Your E-commerce Growth Plan: a self-study course on transforming your business in one year
I'm here to get you unstuck.It's what I do for a living. I help develop strategies to grow ailing retailers.Big private equity funds buy retailers. Then they ask me to grow them.I've done this so much that I've developed a framework for growth that has worked time and time again.The framework relies on boiling all potential growth hacks and tactics down into three main categories:
- Increasing a retailer's average order value,
- Increasing a retailer's retention, and
- Increasing the total number of customers.
That's it. Those are the only three ways you can grow a company.Then within each bucket I choose the most promising, proven marketing techniques. These are the same at retailer after retailer. They consist of things like: win-back campaigns, abandoned cart campaigns, welcome sequences, and so on.Why do I favor these techniques?Well, what is most important,
they work
. All rooted in over 50 years of database marketing know-how. I've used them at over 15 and counting retailers.But just as important to you, the entrepreneur?
You can automate them
. Develop them once, then lock them in to run forever. All you need are a handful of inexpensive marketing automation tools.Therein lies the power. In one fell swoop, you can grow your business and free up your time. Automated profits -- the goal of every lifestyle entrepreneur.Overview
- Metrics
- The math of doubling a business in a year. It's more straightforward than you think.
- Key reports to follow in Google Analytics. How to set them up and what to watch.
- Setting up dashboards you can check weekly.
- What to focus on when over the next 12 months.
- Retention
- Why it matters: retention drives your cash flow.
- Top tactics
- Klaviyo workshop: email win-back campaign with templates
- Klaviyo workshop: email 2nd purchase campaign with templates
- AOV
- Why it matters: 1/3 of Amazon's revenue comes from cross-selling and upselling.
- Top tactics
- Apps to set up cross-sells and upsells
- Apps to allow you to bundle product offerings
- Klaviyo workshop: email bounce-back campaign with templates
- Traffic and Conversion
- The conversion mousetrap: how to stack marketing campaigns to improve your conversion rate.
- Klaviyo workshop: email welcome sequence
- Apps that skyrocket conversions
- Leveraging your FB ad campaigns to improve conversions
- Instagram funnels -- How the big boys do it
- Facebook funnels -- what is working now on traffic generations
- Systems and processes
- Standard operating procedures
- What to outsource and how
- How to structure a team for greatest performance
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