How you think about your customers will determine whether you can grow online.
So you best think about behavior.
In this episode I review the prevailing means of customer segmentation and shows why that’s basically useless online. Then, I show you how you should think about segmenting your customers based on behavior. Continue reading →
I’m diving into promotions this month — where to spend your promotional dollars to help your top and bottom line. Most retailers do this wrong. Here’s how to fix that.
In this screencast I walk you through a couple great examples of easy-to-implement discount ladders from top retailers. I’ll then zero in on a specific version of discount ladder: the win-back campaign. You can model this approach across abandoned cart campaigns, welcome campaigns, etc. . .
I can’t get enough of them. They are a great chance to get away from your kids out of your weekly routine and think more strategically about your business and what’s going on in your industry.
If you are looking for an ecommerce-focused conference to hit this year, look no further: I’ll be giving a keynote speech at the Ecommerce Fuel Live this October in Nashville, TN.
My topic? “The Top Growth Secrets You Can Steal from 9-Figure Ecommerce Companies (Including One Only 1% of Small Retailers Are Using)”
The event looks incredible— 2 days with a group of vetted six and seven figure store owners learning, networking and discussing all things ecommerce.
Other highlights include:
Keynote speeches from Miracle Wanzo from Hipundies.com, Paul Lepa from Pearlsonly.com, and David Heacock from filterbuy.com
small group, personal presentations from successful ecommerce owners
Mastermind and breakout sessions on PPC, Advertising, Email Marketing and more
Events, activities and happy hour at the famous Gaylord Opryland Hotel
So if you are looking to spice up your October, by all means stop by the event. And be sure to let me know — I’m sure the organizers will give me a card table or a couple folding chairs to hold a small “DS Meetup”, and I wouldn’t want to miss meeting you.