I can’t get enough of them. They are a great chance to get away from your kids out of your weekly routine and think more strategically about your business and what’s going on in your industry.
If you are looking for an ecommerce-focused conference to hit this year, look no further: I’ll be giving a keynote speech at the Ecommerce Fuel Live this October in Nashville, TN.
My topic? “The Top Growth Secrets You Can Steal from 9-Figure Ecommerce Companies (Including One Only 1% of Small Retailers Are Using)”
The event looks incredible— 2 days with a group of vetted six and seven figure store owners learning, networking and discussing all things ecommerce.
Other highlights include:
Keynote speeches from Miracle Wanzo from Hipundies.com, Paul Lepa from Pearlsonly.com, and David Heacock from filterbuy.com
small group, personal presentations from successful ecommerce owners
Mastermind and breakout sessions on PPC, Advertising, Email Marketing and more
Events, activities and happy hour at the famous Gaylord Opryland Hotel
So if you are looking to spice up your October, by all means stop by the event. And be sure to let me know — I’m sure the organizers will give me a card table or a couple folding chairs to hold a small “DS Meetup”, and I wouldn’t want to miss meeting you.
One week ago I alluded to the fact that after running a business for eight years and now consulting for businesses ranging from startups to billion-dollar companies, I’ve observed the exact same strategy leading to significant profitable growth at company after company.
Note the word “strategy”: this isn’t about tactics — not an SEO hack or an optimized sales funnel or what time of day to send emails. And it’s not some platitude like “the customer is always right” or “it’s better to retain customers than to acquire them”.
No, this is a strategy — an approach that I think comes as close to a universal approach to growth as any I’ve seen. Continue reading →
OK I’ve gotten a lot of flack for the cliffhanger at the end of my last post. My bad. It’s just that I spent a fair amount of time this summer doing diligence on a couple viral news sites, and it really drove home the importance of headlining and open knowledge loops to increasing click thru rates. Continue reading →
Most ecommerce companies lose money on AdWords because they aren’t tracking what they’re doing, but it can be a powerful tool for getting results. The secret to success resides in taking a holistic campaign approach. Here’s the exact breakdown of how to implement this approach at your retailer.Continue reading →
This is Part Two (“The Deuce”) of a series I began last week (for more background on that series please revisit Part One). In the series I have asked all the smart ecommerce veterans I know what they see as the biggest opportunity in 2014.
Part One compiles answers from everyone-but-operators. Part Two (this post) compiles answers from the ecommerce operators themselves. Continue reading →
When I ran my retailer, January was always a great time of the year for planning. The holiday blitz was over, and a bit of a lull would set in before sales would start ramping up again.
With that in mind, I looked at the year ahead and asked myself: “Drew, what would you do if you were to start from scratch today?” I always like it when founders sharethat insight because it has inevitably been informed by months and years of hard on-the-job challenges and learnings. Continue reading →