“
No BS, no fluff, valuable ecommerce info you can implement now.
Listening to his podcast is like getting an MBA in ecommerce... without the tuition.
Andy Mackensen
Co-Founder and CMO of HUMAN
Nerd Marketing Blog
The Five Simple Steps to Lose Money Over the Holidays
How to not lose money because of Black Friday and Cyber Monday - understanding consumer behavior, measuring profits, and more.[...]
Black Friday Ecommerce: The Hype and the Reality
Black Friday e-commerce can really stress you out. I remember my first Black Friday as a retailer. It was 2003.[...]
The Ultimate Guide to Control Groups
Want to make money yesterday? Embrace control groups. Here's how. So why’d Iran cease all air patrols on Friday?" The[...]
ROAS vs. ROMI: This Is How You Should Measure Your Marketing
ROAS is bullshit. You should use ROMI instead. Here's what it is and how to calculate it, along with a[...]
Marketing Productivity: The Most Powerful Lesson I Learned From 120 Days On The Road
Want to find traction, grow profits, and leverage your time? Embrace marketing productivity. In this post, I review the concept[...]
So Dead-Simple Even a Drop-Shipper Can Do It
How to approach marketing as a drop shipping retailer, including dealing with the essential issue of positioning in a crowded[...]
How to Unlock Rock-Solid Positioning in Three Steps
After my talk at Traffic & Conversion, a guy approaches me. “I love your blog, Drew. It’s helped!” “Thanks! What’s[...]
Install This Simple Customer Feedback System Today
A simple customer feedback system you can install today for a window into your customers' wants, wishes, and needs –[...]
Customer Problems: Find Your Starving Crowd
"I, myself, only want one advantage and, if you will give it to me, I will whip the pants off[...]
Branding?! BRANDING?! How About We Just Get One Sale, Ok?
My thoughts on brand marketing vs. direct marketing – misconceptions about branding, and why direct marketing is your best bet[...]
I Think I Struck a Nerve!
I struck a nerve with my recent post on lifestyle businesses. Usually, when I send out an email about --[...]
I Don’t Want a Billion Dollar Company; Here’s What I Want Instead
Learn why you should set a goal to run a lifestyle business - what it is, and how you can[...]
Today’s Top E-Commerce Growth Hacks, Revealed by the Experts (Part 2/2)
Part Two of a two-part series in which e-commerce experts reveal what's working in the industry now. This time, we hear growth hacks from online[...]
Today’s Top E-Commerce Growth Hacks, Revealed by the Experts (Part 1/2)
Part One of a two-part series in which 18 industry experts share their most effective eCommerce growth hacks. Powerful insights[...]
Stop Focusing on the Wrong Customers – My Appearance on the Llama Commerce Show
I recently made an appearance on the Llama Commerce Show. We had a great discussion of how to maximize customer[...]
How To Build an Importing Empire You Can Be Proud Of
Customer acquisition is hard! SEO is competitive. Paid acquisition is, well, paid and therefore expensive. Here is how you can[...]
How You Can Grow Profits Without Depending on Google, Facebook, or the Latest Marketing Hack
My time tested and proven eCommerce email strategies that will grow your eCommerce retailer without spending $ on paid ads.[...]
Introducing: Customer Value Optimization, The Formula for Epic Growth
Customer Value Optimization. Its the exact same strategy leading to significant profitable growth at company after company I have worked[...]
Here Is the AdWords Method That Is Helping My E-commerce Clients Achieve *Epic* Growth
Most e-commerce companies lose money on AdWords. The secret to success resides in taking a holistic campaign approach. Here’s the[...]
30+ Retail Experts Reveal The Biggest Opportunities in Ecommerce Right Now (Part 2 of 2)
Part 2 of the 30 experts revealing the biggest opportunities in ecommerce right now. Part two contains answers from ecommerce[...]
30+ Retail Experts Reveal The Biggest Opportunities in Ecommerce Right Now (Part 1 of 2)
Part 1 of the 30 experts revealing the biggest opportunities in eCommerce right now. Part one contains answers from those[...]
Need a Black Friday Email Marketing Strategy? I have you covered. Two key action steps that will drive your revenue[...]
How to Build an Online Retailer to $1M in 18 Months (“EZ-Guide”)
The lessons I learned while building a $1M online retailer in 18 months, from choosing a niche market, to developing[...]
Introducing: The Small Online Business (“SOB”) M&A Report (INFOGRAPHIC)
Understanding what your small business is worth using a few essential valuation ratios, my in-depth small online business report, plus[...]
Seven Essential Metrics for E-commerce Startups (with Templates)
The 7 most important e-commerce metrics a startup should be tracking in Google Analytics. How to find them, templates for[...]
How to Choose The Best E-commerce Platform
What's the best eCommerce platform for your business, how to choose, and the three most important factors that make for[...]
Warning: Do Not Migrate to Magento Until You Read This Blog Post
The move to Magento was one of the worst periods of my life, but it led to enormous success. Here's[...]