Podcast 07: Tripwire Marketing Case Study – 15% in sales virtually overnight

Your customers are sending you signals. If you listen to them and run tripwire marketing, you will make money. How much? In this case study, 15%. Virtually overnight.

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I want to do a quick study here on some of the Tripwire Marketing we’re doing at an 8-figure client. I think that this Tripwire Marketing has literally created $2-3 million in incremental revenue going forward over the next year and I want to show you why I think that and some of the tests we’ve run to produce that.




  • Alert marketing is basically setting up alert tripwires to identify deviations and customer behavior.
  • It’s much higher ROI to spend up on the customers that are about to leave as opposed to spend generically across all of your customer base.

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