Nerd Marketing

Podcast 07: Tripwire Marketing Case Study – 15% in sales virtually overnight


Your customers are sending you signals. If you listen to them and run tripwire marketing, you will make money. How much? In this case study, 15%. Virtually overnight.

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I want to do a quick study here on some of the Tripwire Marketing we’re doing at an 8-figure client. I think that this Tripwire Marketing has literally created $2-3 million in incremental revenue going forward over the next year and I want to show you why I think that and some of the tests we’ve run to produce that.




  • Alert marketing is basically setting up alert tripwires to identify deviations and customer behavior.
  • It’s much higher ROI to spend up on the customers that are about to leave as opposed to spend generically across all of your customer base.

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Prefer to read rather than listen to the podcast episode? No problem, you’ll find a text transcribe below, and you can also download it for later.

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  • BrunooArruda says:

    hey Drew… thanks for the amazing info as usual… just some feedback.. althought this is podcast I´ve enjoyed a lot the screencast formation… thanks again and bring more please!

  • Drew Sanocki says:

    Great! Will do. Yeah, I’m still learning this podcast thing — I guess I have to say “hey, if you have me on audio, there’s a screencast you can watch”. Forgot to do that. Thanks Brunoo

  • Jeremy says:

    @drewsanocki:disqus have you covered how to extract customer latency (Shopify for example).

    Not sure how to get the tripwires started w/out knowing the above. Any thoughts on future episodes? Did I miss it somewhere? Thanks.

  • Drew Sanocki says:

    No you didn’t miss it. You know, I use R or SQL not Excel, to do this analysis . . . and I’ve since realized it’s harder than I suspected in Excel. So I’ll tell you what — I’ll build a macro to do it for you. You are on Shopify?

  • Tradlands says:

    @drewsanocki:disqus I am on Shopify. Thanks so much Drew! Let me know if you need anything else. Really appreciate the help.

  • Jeremy says:

    @drewsanocki:disqus I am on Shopify. Thanks so much Drew! Let me know if you need anything else. Really appreciate the help.

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