Podcast 14: How Michael Jackness Grew ColorIt.com to 7-Figures Off Niche Selection, Contesting and Facebook Marketing (A Million Dollar Case Study)

How Colorit.com ‘s Michael Jackness grew a Million Dollar eCommerce business in 1 year using niche selection and Facebook marketing through ads.

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You know, usually there is a fair amount of luck involved when someone achieves extreme growth. They stumbled into the right niche or made the right strategy partnership.


  • How the death of affiliate marketing led Michael to build 4 eCommerce stores
  • The importance of reviews and how quality products can sell themselves
  • Testing your products on eCommerce MVP’s
  • How viral contesting can work in a tight-knit online community
  • Facebook Marketing – Using Facebook insights for detailed audience data
  • Micheal’s SEO Strategy for success
  • How eCommerece is an 8 cylinder engine
  • Micheal’s TWO pro tips for rapid growth

Links / Resources


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Leave a Comment:

Joe Cochran says

Michael Jackness is a BOSS!!! Great interview Drew. If this type of story doesn’t inspire you then you better check your pulse.

Drew Sanocki says

Hey Joe! He is a boss. Guy knows his stuff.

Julien Letellier says

Hello, I have been impressed by the podcast, Drew you rock! 300% ROAS on Facebook looks amazing. I did some math and I wonder what is the conversion rate on the website, it must be really high. I also wonder what the average cost per click is on Facebook for this website. Thank you Drew your podcast is one of the best with Andrew’s!

Drew Sanocki says

Thanks Julien!

Tristan Broughton says

Hey Drew, love your podcast. Listened to every episode.

Just a heads up that I can’t play your podcasts on my iPhone 5 because sticher won’t load correctly. I have to download and manually upload them to my iphone.

Drew Sanocki says

That’s weird, I’ve never heard of that. Is it with every podcast or just mine?

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