Nerd Marketing

Podcast 17: The Best Time for Ecommerce Retailers to Send Emails for Maximum Engagement


How to access Time of Day reporting in Google Analytics to help you decide when the best time to send marketing emails is for maximum engagement.



EXCLUSIVE RESOURCE: Add Drew’s custom Performance Over Time report to your company’s Google Analytics account! Click Here to get access + download the transcribe from this episode.

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What day of the week is your audience most engaged with your content? Are they more likely to visit your site in the morning or at night?

Performance over time reports are a great way to sharpen your email marketing strategy, arming you with historical data to back up your decisions when it comes to the days and times you send emails.

In this episode, Drew covers the importance of Time of Day reporting, talks about a few ways you can use these analytics to grow your business, and shares the link to a Google Analytics custom report he created that you can use, too.


00:48 – A couple of reasons you’ll want to keep track of your top performing days and times
01:10 – There’s no default view for “performance over time” in GA, you need to create a custom report
01:54 – How Drew sets up his custom performance over time report (click here to use it on your own site)
02:59 – How to analyze your custom report once you’ve created it
03:50 – Looking at the data in a pie chart
04:01 – Pulling out just email traffic from the report to determine what day is best to send your emails
05:57 – A look at an “Hour of the Day’ report

Links / Resources

  • Ready to take a look at your Time of Day analytics? Click here to import Drew’s custom performance over time report to your own Google Analytics!
  • To learn more about data-driven strategies that grow ecommerce businesses, just sign up for my mailing list.


Prefer to read rather than listen to the podcast episode? No problem, you’ll find a text transcribe below, and you can also download it for later.

Read the Transcript

  • stephaniemaslow says:

    Hey Drew, great podcast, amazing way to use GA! Thank you. I have a quick question, do you need to have the ecommerce conversion set up using a pixel? If so, can you point me to where I can learn how to do that please? Thank you!

  • Drew Sanocki says:

    Hey, thanks! To set up GA, I’d refer to their own helpdocs. Yes on the pixel. GA should have instructions in the Admin section.

  • Webnexs says:

    Hey Drew Sanocki,
    Nice blog article. I should say that according to Indian calendar the nice time to send promotional emails and set various offers are between August and November. Within these 4 mouths major Indian festival take places.

  • Ecommerce News says:

    Hi Drew Sanocki , Nice Article and we run couple of campaigns previously but ended up with sad results. this article gave more knowledge on best time to send. Thanks.

  • edwin says:

    Hi Drew, when looking at performance by day for your email segment, how do you differentiate which gets credit, the day of the week or the email creative itself?

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