Podcast 30: Newsjacking and Resending Emails (Tips/Tricks/Hacks)

From taking advantage of the 24-hour news cycle, to improving your sender score – Drew and special guest Patrick Shanahan share a few of their favorite tips, tricks, and hacks.

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Digital marketer Patrick Shanahan joins Drew to talk tips, tricks, and hacks in this episode of the Nerd Marketing Podcast.

Learn how one eCommerce company used newsjacking to turn a hot-button topic into huge sales. Plus, resending emails to boost your overall open rates, and a clever hack Patrick calls a “Reverse LeadMagnet” to improve your sender score with Google.

Highlights

• Drew has a new office, some hilarity ensues
• Newsjacking – using the 24-hour news cycle as a marketing channel
• Resending to unopens – an email technique you need in your toolkit
• Speculating on the mysterious Google Sender Score
• Patrick’s “Reverse LeadMagnet” technique to improve sender score
• A tip on segmenting your audience by email client
• Much, much more

Links / Resources

• Apply now for Drew’s 2-day Brand Growth Intensive workshop
• Check out Drew’s Conversion Playbook to build a proven system that explodes your conversion rate in less than 30 days
• More on newsjacking in this article.
• Check out Black Rifle Coffee’s viral tweet here and the resulting wins.

Transcript

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