Nerd Marketing

Podcast 05: An Intro to Tripwire Marketing: Understanding Customer Behavior and Deviations


What is tripwire marketing? An introduction to the concept of tripwire marketing and why it is a great way to approach your marketing campaigns.

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Your customers are sending you signals. If you listen to them, you will make money.


  • Tripwire Marketing requires you to define standard customer behavior for your business, and thenidentify customers who deviate from that behavior.
  • This allows you to focus your marketing to make it the most effective it can be.
  • You have to identify the customers who will defect before they do to win them back.

Links / Resources

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