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Podcast 05: An Intro to Tripwire Marketing: Understanding Customer Behavior and Deviations

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What is tripwire marketing?An introduction to the concept of tripwire marketing and why it is a great way to approach your marketing campaigns.


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Your customers are sending you signals. If you listen to them, you will make money.

Highlights

  • Tripwire Marketing requires you to define standard customer behavior for your business, and thenidentify customers who deviate from that behavior.
  • This allows you to focus your marketing to make it the most effective it can be.
  • You have to identify the customers who will defect before they do to win them back.

Links / Resources

Transcript

Prefer to read rather than listen to the podcast episode? No problem, you’ll find a text transcribe below, and you can also download it for later.

Read the Transcript

 

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