Podcast 22: The Karmaloop Marketing Playbook – 100 Days to Double the Business

Tune in to learn how Drew designed and executed his marketing strategy at Karmaloop. What to focus on, specific tactics that worked, and key overall learnings.

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Now that we’ve heard from Karmaloop CEO Seth Haber on last week’s episode, let’s get into what Drew was doing behind the scenes as CMO to take the business from bankruptcy to profit in just 10 months.

It starts with an “operational” framework for growth, and a commitment to improving three key metrics…


  • Approaching growth from an “operational” framework
  • (The only) three ways to grow a business
  • Doubling your business by increasing three metrics by 30%
  • Increasing your average order value – what worked at Karmaloop
  • You might be able to charge more than you think
  • Upselling with automated email marketing
  • Playing with the free shipping threshold
  • Winback and tripwire campaigns to drive frequency of purchases
  • More traffic doesn’t always = more customers
  • Influencer marketing

Links / Resources

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