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Podcast 06: How to Implement Tripwire Marketing – Build a Killer Retention Program in Seven Simple Steps

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A case study showing how to implement a great, easy customer retention program that you can use at your own retailer. Juice up the profits by segmenting your users (I explain how).

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Ron has a gym. No one is showing up. In just 60 days, Ron packs the house. Here’s how he did it.

Highlights

  • Trip-Wire Marketing is the ability to market to the customers who deviate from typical customer behavior.
  • It is super profitable.
  • Juice up the profits by segmenting your users (I explain how).
  • There are seven steps to a customer retention program: timing, create the offer, pulling the list, setting up tracking, delivering the promotion, monitoring, and calculating the ROI.

Links / Resources

Transcript

Prefer to read rather than listen to the podcast episode? No problem, you’ll find a text transcribe below, and you can also download it for later.

Read the Transcript

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