Nerd Marketing Ecommerce Podcast
Clear, actionable, data driven strategies to grow your ecommerce business.
Episode List
The Five Simple Steps to Lose Money Over the HolidaysHow to not lose money because of Black Friday and Cyber Monday – understanding consumer behavior, measuring profits, and more.[…]Read More Black Friday Ecommerce: The Hype and the RealityBlack Friday e-commerce can really stress you out. I remember my first Black Friday as a retailer. It was 2003.[…]Read More The Ultimate Guide to Control GroupsWant to make money yesterday? Embrace control groups. Here’s how. So why’d Iran cease all air patrols on Friday?” The[…]Read More ROAS vs. ROMI: This Is How You Should Measure Your MarketingROAS is bullshit. You should use ROMI instead. Here’s what it is and how to calculate it, along with a[…]Read More Marketing Productivity: The Most Powerful Lesson I Learned From 120 Days On The RoadWant to find traction, grow profits, and leverage your time? Embrace marketing productivity. In this post, I review the concept[…]Read More So Dead-Simple Even a Drop-Shipper Can Do ItHow to approach marketing as a drop shipping retailer, including dealing with the essential issue of positioning in a crowded[…]Read More Invalid shortcode parameters