Podcast 04: The Best Way to Think About Your Customers. Behavioral Segmentation

The prevailing means of customer segmentation and why that’s basically useless online. Then, I show you how you should think about segmenting your customers based on behavior.

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How you think about your customers will determine whether you can grow online.

So you best think about behavior.


  • There are two ways to profile your customers.
  • One is based on demographics and lifestyle.
  • One is based on the customers’ behavior.
  • The latter > the former.

Links / Resources

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