Nerd Marketing

Podcast 01: How to Keep Customers Around Longer and Buying More—the Magic of Discount Ladders


An introduction to the discount ladder method of running promotions and how it can keep your customers around longer and buying more.

EXCLUSIVE RESOURCE: If you want my cheat sheet checklist for setting up your own discount ladder, just sign up for my email list and I’ll send it to you. If you aren’t using them, you should be.

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This initial episode I introduce the  ‘discount ladder’ method of running promotions and show you how it can keep your customers around longer and buying more.

STOP spending promotion dollars to create a transaction, when the customer would have bought anyway.


  • Most retailers discount too much and why
  • What is a subsidy cost and how to reduce it
  • How to run promotions when you don’t want to discount your brand
  • Three advantages of a discount ladder

Links / Resources

  • Continue learning about Discount Ladders in Episode 2 (How to Get Started with Discount Ladders) and Episode 3 (A Discount Ladder Case Study).
  • If you plan on implementing a discount ladder, you’ll also probably be interested in what I have to say about Dynamic Ascending Offers.
  • To learn more about data-driven strategies that grow ecommerce businesses, just sign up for my email list.


Prefer to read rather than listen to the podcast episode? No problem, you’ll find a text transcribe below, and you can also download it for later.

Read the Transcript

  • Jeremy says:

    Subscribed and locked in.

    Love your work on E-comm Fuel. I’ve been utilizing the Whales talk a bit and have found a new, exciting way to looking at our best products and who our big spenders our.

  • Drew Sanocki says:

    That’s great Jeremy! I hope I can dial in this podcast thing. Short and good, that’s what I’m after. Would love feedback after you listen to a couple.

  • Jeremy says:


    In episode 2 you are talking about the Histogram report in excel. I’m looking at excel and Input Ranges and Bin Ranges are beyond me. Can you explain in the show notes how to do the Histogram report?


  • Drew Sanocki says:

    I’ll do a screencast —

  • Drew Sanocki says:

    on it — lots of people have asked for this. taking me a while.

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