Podcast 01: How to Keep Customers Around Longer and Buying More—the Magic of Discount Ladders

An introduction to the discount ladder method of running promotions and how it can keep your customers around longer and buying more.

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This initial episode I introduce the  ‘discount ladder’ method of running promotions and show you how it can keep your customers around longer and buying more.

STOP spending promotion dollars to create a transaction, when the customer would have bought anyway.


  • Most retailers discount too much and why
  • What is a subsidy cost and how to reduce it
  • How to run promotions when you don’t want to discount your brand
  • Three advantages of a discount ladder

Links / Resources

  • Continue learning about Discount Ladders in Episode 2 (How to Get Started with Discount Ladders) and Episode 3 (A Discount Ladder Case Study).
  • If you plan on implementing a discount ladder, you’ll also probably be interested in what I have to say about Dynamic Ascending Offers.
  • To learn more about data-driven strategies that grow ecommerce businesses, just sign up for my email list.


Prefer to read rather than listen to the podcast episode? No problem, you’ll find a text transcribe below, and you can also download it for later.

Read the Transcript