Podcast 02: How to Get Started with Discount Ladders

I walk you through how to set-up and run effective discount ladders. I zero in on using these ladders to create a killer eCommerce retention program in just four easy steps.

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EXCLUSIVE RESOURCE: If you want my summary playbook for setting up your own discount ladder, just sign up for my email list and I’ll send it to you. If you aren’t using them, you should be.


  • Discount ladders can help you retain customers
  • There are four steps to setting up effective discount ladders
  • Step 1: Determine your discount intervals
  • Step 2: Set your promotions
  • Step 3: Start testing monhtly
  • Step 4: Identify your most profitable offers

Links / Resources

  • Continue learning about Discount Ladders in Episode 1 (Intro to Discount Ladders) and Episode 3 (A Discount Ladder Case Study).
  • If you plan on implementing a discount ladder, you’ll also probably be interested in what I have to say about Dynamic Ascending Offers.
  • To learn more about data-driven strategies that grow ecommerce businesses, just sign up for my email list.


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