Featured PostPodcast 41: eCommerce Fuel interview – Post Card Marketing for eCommerceIn this episode, Drew talks with Andrew Youderian on the eCommerceFuel.com podcast to explain how to leverage post cards in your business, View More Podcast 41: eCommerce Fuel interview – Post Card Marketing for eCommerce
Building a business, Ecommerce, Metrics, Strategy, The Nerd Marketing Podcast, Year OneJuly 12, 2016 Podcast 19: Working with Recency Segments in Google AnalyticsLearn how to create recency segments in Google Analytics and how to use this data for predicting marketing campaign success and calculating lifetime value. Read More
Building a business, Ecommerce, Metrics, Strategy, The Nerd Marketing Podcast, Year OneJune 29, 2016 Podcast 18: An Introduction to Recency – A Key Predictive MetricIn this episode, I introduce the concept of Recency as it applies to an online business, and show how it’s critical to figuring out the campaigns Read More
Building a business, Ecommerce, Strategy, The Nerd Marketing Podcast, Year OneJune 16, 2016 Podcast 17: The Best Time for Ecommerce Retailers to Send Emails for Maximum EngagementHow to access Time of Day reporting in Google Analytics to help you decide when the best time to send marketing emails is for maximum engagement. Read More
Analytics, Ecommerce, Metrics, Strategy, The Nerd Marketing PodcastMay 16, 2016 Podcast 16: How to Create Killer, Profit-Maximizing Segments in Google AnalyticsThree metrics that will show you who your best customers are, where they are coming from, and ultimately how to grow your top and bottom line. Read More
