Podcast 25: How to Actually Make Money with Your Win-Back Campaign

How to treat your win-back campaign as a discount ladder, with every rung designed to retain customers and make you more money.



EXCLUSIVE RESOURCE: Want the win-back email template Drew shows off in this episode? Click here download it as a PDF! Also includes the full transcribe from this episode.

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One win-back email is good. But even better? How about a chain of emails designed to escalate your win-back offer the further the customer slips away?

Using a discount ladder is the key to making money with your win-back campaign.

Tune in to see how Drew set up such a campaign for a large-scale retailer. Plus, his insights on using your remarketing audience in Facebook Ad to win-back customers.


00:30 – Discount ladders in the form of win-back emails
01:08 – The problem with most win-back emails
01:30 – Full walkthrough of an anti-defection discount ladder Drew set up in Klaviyo
03:15 – A/B testing every rung of the ladder
03:55 – Pulling this full strategy from email over to Facebook Ads
05:52 – Suggestions for more discount ladder info

Links / Resources

  • Want to use the Karmaloop email featured in this episode as a template for your own business? Click here download it.
  • Klaviyo
  • For more on Discount Ladders, check out Episode 1 (intro to discount ladders), Episode 2 (getting started), and Episode 3 (win back case study).
  • For more on how to use your email platform to boost revenue, check out Episode 23 on dynamic ascending offers.


Prefer to read rather than listen to the podcast episode? No problem, you’ll find a text transcribe below, and you can also download it for later.

Read the Transcript