Customer Value Optimization, Ecommerce, Retention, Strategy, The Nerd Marketing Podcast

January 28, 2016

Podcast 04: The Best Way to Think About Your Customers. Behavioral Segmentation

The prevailing means of customer segmentation and why that’s basically useless online. Then, I show you how you should think about segmenting your customers based on behavior.

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Ecommerce, Email Marketing, Growth Hacking, Retention, Strategy, The Nerd Marketing Podcast

January 21, 2016

Podcast 03: Discount Ladder Case Studies: Win Back Campaigns

Easy-to-implement discount ladders from top retailers. A specific version of discount ladder: the win-back campaign. You can model this approach across abandoned cart campaigns, welcome campaigns,

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Growth Hacking, Retention, Strategy, The Nerd Marketing Podcast

January 13, 2016

Podcast 02: How to Get Started with Discount Ladders

I walk you through how to set-up and run effective discount ladders. I zero in on using these ladders to create a killer eCommerce retention program

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Growth Hacking, Retention, Strategy, The Nerd Marketing Podcast

December 30, 2015

Podcast 01: How to Keep Customers Around Longer and Buying More—the Magic of Discount Ladders

An introduction to the discount ladder method of running promotions and how it can keep your customers around longer and buying more.

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