ROAS vs. ROMI: This Is How You Should Measure Your Marketing

Podcast 23: Dynamic Ascending Offers (and Hamilton)

Podcast 19: Working with Recency Segments in Google Analytics

Podcast 18: An Introduction to Recency – A Key Predictive Metric

Podcast 16: How to Create Killer, Profit-Maximizing Segments in Google Analytics

Podcast 11: A Million Dollar Ecommerce Business Boils Down To These Three Equations